The masthead of Billboard is in big bold white writing and is behind rihanna, this is conventional and represents the celebrity more.this also shows that because this is a strong brand identity, they dont have to show the entire name. Even though the audience dont see the entire name they can recognise the magazine name by the colours (Red and green ) used in Bs and Ds.
The target audience would be aimed at young people from the age of 14-18 and for girls especially they would be influenced by rihanna as she could be their idols. It also shows how publicists kind of exaggerate and the quote 'my fans dont really know who i am' implies that readers might want to read on more about the artist. Overall i think this magazine is aimed at young females who envy Rihanna
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